In not so shocking news, streaming numbers across multiple platforms has increased by staggering rates! With everyone stuck at home more often, some of the largest platforms are experiencing 50% more users.
U.S. households now subscribe to 3.1 streaming services on average—up from 2.7 last year, according to Kagan, a media research group within S&P Global Market Intelligence. About three out of four U.S. households subscribe to at least one streaming service, MoffettNathanson data show.
An analysis of U.S. web traffic shows Netflix usage surged in the early days of the pandemic to a much greater extent than its rivals, and remains significantly above its pre-pandemic levels.
A recent MoffettNathanson survey showed subscribers of established services such as Netflix, Prime Video and Hulu were far likelier to foot the bills for their subscriptions than those of new entrants. (Amazon’s Prime subscribers get Prime Video as part of their package).